In the era of the 21st century the world saw the internet take over (well not literally, but you know what I mean), not only could people communicate to one another in a few minutes, share files and network to each other but people could also book, receive and purchase goods over the internet. Fantastic the world is within our hands now.
Fast forward to 2012 a small independent company, us, starts building up to the many requests and hints of its clients who have primarily been in contact using the electronic service of email to query why do you and why don’t you questions. Stock starts to come in as quickly as it is going out, a feeling of success starts flooding in. The service extends to proving seats to clients to have a car seat trialled for fit before making a purchase, often leading to the purchase of a good quality, New Zealand certified child restraint and accessories that are right for the family, the car and the child. Service that extends above and beyond that typically offered by large chain stores.
I leave there seeing a happy customer with a huge beaming smile on their face as they know they have done the right thing for their child’s safety, while receiving the best customer care an individual could offer. There is no judgement here on income, car, dress or other, rather a service who does the one thing all professionals should, looking after their customers.
So to the point my post today is to inform you that one of our most decent suppliers has decided to pull the plug on what was our admittingly small business build up, the reason it seems is that they want to NOT supply to non-physical bricks and mortar stores, even though it seems they have eaten their own words. When probing other companies who stock the same range of goods I ask if I can come to their showroom, this is when business “X” replies (via email),
“Thanks for your email requesting to visit our store. We are an “on-line” company and do not have any retail outlets for viewing of goods – by limiting the overheads it allows us to pass the cost savings on to you while still offering an extensive range of products. There are images and comprehensive specifications listed for each product”
Bingo, I think to myself, I have confirmation that there is someone else getting the same goods that is not a “physical store”, they supply to them though right? Let the probing continue another company we’ll call them “Y”, replies,
“We don’t have everything on display like we used too – it’s more of a show room”.
So they might not even have the goods there in that “showroom” and given this company have an online store one would have to assume they take orders this way then pick, pack and post.
Not to mention another company lets call them store “Z” who primarily run out of individuals home garages, sure they do have the odd physical store, but the point is that they are still selling goods to people who they were coining “Mohammad up the road” a group of individuals it seems they do not want to be supplying to as well. Poor Mohammad!
There you have it, they can’t and they won’t, but it seems that they do and they turn down a customer offering a mobile service unique to any of the large department stores, with the same ability for customers to “try before they buy”, and have the shop come to them, at a time and location that works for them.
If you are a strong supporter of our venture, including our skills, and experience we want to hear from you, please make contact with us and share your view so we can collect these up and submit them back to this supplier to re-consider our plight.
Oh and the whole point of the opening statement is to highlight the fact that many stores now are selling online, many smaller companies are doing just as well as bigger companies working from home in small converted bedroom offices and stocking stock in spare rooms, garages and running trips out to stock up on courier and post bags.
I feel it’s a two way thing though, you supply, I buy, I sell, we both make money. The world keeps on turning and more companies, like wild flowers, grow from the ground up.
Here are some of the comments from those who like our Facebook page (www.facebook.com/NZChildRestraints)
Angela says “I love the fact your available to talk to via this site and the online site- you helped me install my radian when there wasnt a single epersonin rootrua certifed and knew what they were doing ( witht he help of photos etc)…Also would like to add without your webpage i had no idea about the rear facing debate and saftey issues around keeping your child rearfacing.”
Kellie says “All I gota say is ur mobile I haven’t dealt with you but i’d rather get someone out to me to help me rather then drag my kids or if I were heavly pregnant and most baby stores dont know what they doing and i’ve even had bad experences with Plunket in the past I went to baby onthe move in Hamilton to have my radians installed as plunket said they wouldn’t.”
Bianca sums it up nicely, “This is crazy. There is so many variables in carseats, cars & children. One untrained person in an apartment store is no where near knowledgeable and experianced for different situations. A carseat is not just an object, it is an essential life saving device. You need specialised places for people who don’t fit the square to get expert advice & the correct seats from.”
Natasha who has used this mobile service says “I find it really sad that yet again it is about profit over safety. How many parents buy seats from stores but they are not installed correctly?! I see it all the time! The kids may as well not be in a seat for all the good it will do them in an impact. It really gets to me that a supplier of something as important as a car seat would not care about promoting safe installation of seats. They should be supporting & helping to promote NZCR so that more people had their seats correctly installed.”
Caroline leaves food for thought, “Another case of someone has to die before they realise the importance of these services, department store sale people are not qualified they are there to sell car seats, this service is essential to save lives.”
We would like to add here that some department stores have trained technicians available, but there is no guarantee that they’ll be there when you visit.
Lisa of Australia says, “I’m in Australia so haven’t used your services, but I find this very disappointing. It appears the almighty dollar is more important again than child passenger safety. I’m assuming the larger dept store is worth more money to the supplier? Why can they not supply both of you? Ridiculous. I really hope NZCR can survive and overcome this.”
Our biggest fan Kezia says “Having received appaling advice from two different large baby goods retailers ( it is lucky we didnt have an accident) I really appreciate NZCR as this is where I learnt about proper usage, I had absoulutely no idea beforehand, I would most definately like to buy a seat from a technician who can help install it and be available for fitting advice .”
Tania sums it up nicely, “Well…..that confirms it – the world HAS gone mad. Why can’t we, the customer, not have choice any more. I would be quite happy to go to the big department store if their staff gave two hoots about my kids safety and actually understood the difference between law and what is recommended etc. A technician to fit car seats is paramount in ensuring we all use car seats correctly. I’m gutted for you as you provide an amazing service to all young families regardless of whether we buy our car seats from you or not. Best wishes.”